I have no time for gadgets, but I love my BlackBerry. — Penny Mallory, Inspirational Speaker

Business Challenge

  • Penny Mallory has a very busy work life. She is a TV presenter, motivational speaker, founder of ‘ttotal’, a brand of high quality teas, and was the first woman in the world to compete in a World Rally car race
  • Her work means she is out and about for most of the day and she found she was unreachable for a lot of this time
  • She also found herself tied to her laptop and getting distracted by non-essential tasks when she wanted to check her emails

Solution

  • Penny’s friend recommended a BlackBerry® smartphone
  • She soon found herself using her BlackBerry smartphone day-in, day-out
  • Used the BlackBerry® Enterprise Server as a gateway between the BlackBerry smartphones in the field and the company’s management software

Results

  • Penny’s BlackBerry smartphone has given her the freedom to be out and about, while staying connected and not missing any potentially important emails
  • It has also helped her prioritise her daily tasks better
Industry Other
Region UK
Company Size N/A
Type of Solution Mobile email
Solution BlackBerry smartphone, BlackBerry® Internet Service
More Information