Keith Johnston

Business Challenge

• Keith Johnston needed a business solution that would allow him to remain in contact with global clients but minimize the environmental impact of his travel
• Johnston wanted his office technology to give him flexibility as well as be reliable at all times and in all locations
• Johnston’s business decisions are always dictated by mobility and connectivity, and he takes pride in entrepreneurial ideas rooted in efficiency: doing something better, cheaper or quicker.  Any office technology Johnston purchased needed to reflect these key themes of his entrepreneurship

Solution

• BlackBerry® smartphone

Results

• The BlackBerry smartphone allowed Johnston to be environmentally responsible and enables him to successfully work from anywhere while eliminating all unnecessary travel
• Johnston enjoys the reliability and flexibility of his BlackBerry smartphone, which enables him to update his blog, read news, post to Twitter, take pictures and exchanges files
• Johnston found his smartphone to be the most cost effective tool for an entrepreneur, enabling organization and data exchange without a huge IT structure
• As a thought leader, Johnston relies on the competitive advantage granted by his BlackBerry smartphone. He can check his phone on the morning of an important meeting and instantly read relevant, current information that keeps him in a cutting edge position in his field