British Film Institute

Business Challenge

• The success of The Times British Film Institute (BFI) London Film Festival leads to high levels of media scrutiny, putting pressure on the Festival team to ensure that sponsors, celebrities and the media enjoy the event
• For the Festival team, being able to react quickly to change is of paramount importance, but this was difficult as the team was rarely in the office

Solution

• The BFI provided members of the Festival team with BlackBerry® smartphones to ensure efficient communication across the team
• The smartphones were used to alert the team to the location of the celebrity attendees throughout the event
• The calendar application on the BlackBerry solution was used by the team to help them keep track of their schedules

Results

• Matters were dealt with quickly and efficiently, leaving the staff with more free time
• The BlackBerry email function allowed BFI staff to receive emails in real-time, allowing them to make changes promptly
• The BFl has decided to provide all coordinators with BlackBerry smartphones as one of the main solutions for future festivals