Business Challenge

• adidas America, part of a global corporation that produces athletic gear, uses Sales Reps in the field and Customer Service Reps in the warehouse offices to sell merchandise to retailers
• They wanted to offer the team of mobile sales reps the ability to check inventory on-the-spot and capitalize on the ability to close business opportunities

Solution

• Built their own custom sales force and CRM application using the BlackBerry® Enterprise Solution
• Key components of the sales process were automated on BlackBerry® devices to allow the team to access up-to-the-minute inventory data stored in the company’s database

Results

• Ability to speed up and increase sales
• Increased productivity for sales teams
• Greater customer satisfaction
• Potential for expanding wireless business solutions