Portraits of Privacy - Campaign Styles
One of the National Hockey League's biggest stars, Tie Domi is no longer just a famous athlete known for the record 333 fights during his 16 year NHL career. He's recently become a bestselling author too, having written "Shift Work," his autobiography which was published this month.
Among hockey's most feared and fearless players, Domi developed a gigantic fan base over the years having achieved the most fights in NHL history. In "Shift Work," he chronicles his life on-and-off the ice, offering readers a peek into what it takes to become one of history's greatest athletes.
One of the most priceless things in life is people's privacy.
While he has retired from sports, he is now a consultant and active in many charitable foundations. Spending time with his three children Avery, Carlin and Max are among his favorite activities these days.
"One of the most priceless things in life is people's privacy," Domi said.
From hockey's most prolific fighter comes a sports memoir unlike any other—passionate, funny, and candid, Shift Work chronicles Domi's sixteen tumultuous seasons in the NHL.
Making it through a single fight as an enforcer in the NHL is a sign of toughness. Making it through 333 of them is a mark of greatness. Whether it was on the ice or off it, Tie Domi was driven to be the best at his job and was gifted with an extraordinary ability to withstand pain. He made a career out of protecting the people around him and became known as someone who would stand up for the people who needed it most.
Raised by immigrant parents in Belle River, Domi found success from an early age on the field and the rink. A gifted athlete in whatever sport he played, Tie eventually focused his sights on hockey. As he moved up the junior ranks, he made a name for himself as a player who was always ready to take on anyone who dared to cross his teammates.
Tie's reputation followed him into the NHL, and it wasn't long before he ranked among the game's most feared—and fearless—enforcers. From New York to Winnipeg to Toronto, Tie quickly became a fan favourite in whatever city he played. As he went about working his name into the record books, Tie surrounded himself with people from every walk of life, learning from each one as he evolved into a respected leader who was never afraid to tell it like it was.
In Shift Work, Tie recounts the ups and downs of his life on and off the ice, showing what he has learned and how he has grown as both a player and a person. He offers insight into the most memorable points of his career, sharing his successes and mistakes with unparalleled honesty. Shift Work shows Tie Domi as he is—a devoted father and friend, a valued and loyal team player, a magnetic personality, and an athlete of immense skill and courage.